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Too many people think that online marketing is about building a pleasant web site and sitting back waiting for the money to roll in. It needs a lot of work and patience to achieve results and that means working on your site on a consistent basis.

The basis of any successful website nowadays is the careful selection of keywords. You may never be successful if your keywords attract millions of searchers, if you sell shoes there’s no way you can go head to head with Zappos.com or any other huge firms in that business. You’ve got to look for an underutilized segment or “niche” within that overall heading of shoes, for example “pink stilettos”. These keywords called “long tail keywords” or “keyword phrases” will automatically get you further up the SERPs than by simply using the word “shoes”. Google’s Keyword tool is perfect for beginners to find under-used phrases or long tail keywords.

By entering the phrase “pink stilettos” Google will tell you how many searches there’s been during the past month for that phrase, both worldwide and in America. If you want to conduct much more in-depth key phrase research there are a considerable number of other programs you can buy. Whichever tool you select you will have to pay close attention to the results it returns and pick which keywords you’ll be targeting for your articles.

If a keyword returns around 5,000 searches a month locally, that’s a perfect number, and whether you use local or world search numbers depends on the product you are promoting. You must be on page one of the SERPs and it will take a large amount of endurance and tough work to get there but that’s where the cash is.

Google likes websites that are constantly updated and contain applicable content. So get into the practice of writing at least a 500 word article every few days, which is keyword-rich.

Use your keywords within the initial few words of your initial part and again in the closing paragraph. Depending on the length of the document, use the phrase 2 times more. If you are employing advertising through Google Adwords, this will also help Google to serve better targeted advertising to your internet site.

Getting back links is a pain. Most internet site owners outsource this task as fast as they can. The only real way is to get into the practice of finding important DoFollow blogs and adding well-written, informative comments to 10 of them daily. Google knows about link farms and penalises for their use, don’t bother with them, they are a waste of money and will do no good. You could use a WordPress plug in like ABC for finding a posting on DoFollow blogs immediately.

The easiest way to get back links is through marketing articles. This is because many article directory websites will need one to have at least a single link to his / her site. Folks will be necessary to submit useful articles to article marketing sites or to other sites using a ‘hub’. This is generally cheap and saves time.

Small internet business marketing involves lots of other systems we won’t cover here but the above points are the most vital and most cost-effective for getting started.